Rapha
The balls to be different
I’m a big fan of the ‘brand’ Rapha is developing. It’s a sleek, hip retro look. I can’t say I have any of their clothes — I can’t afford it! But, I love it.
One thing struck me today as I was browsing through a recent issue of Bicycling magazine. I saw a Rapha ad and the riders were not wearing helmets. Fantastic - I thought. Good for them to have the balls to be different in the face of all the pro-helmet zealots. Good for them to promote cycling the way it should be – bear headed and free.
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See more of Rapha’s stunning cycling photography on flickr.
NOTES
I don’t read Bicycling by choice – I just feel I should to keep informed.
I don’t rip on people who choose to wear helmets, I think helmets are not a bad thing. I encourage new cyclists to wear one. I don’t approve of the pro-helmet crowd lecturing cyclist who choose to ride bear headed. Helmet use is a choice. The choice not to wear one is fine. The risks of riding bear headed are grossly over stated.
I don’t read Bicycling by choice – I just feel I should to keep informed.
I don’t rip on people who choose to wear helmets, I think helmets are not a bad thing. I encourage new cyclists to wear one. I don’t approve of the pro-helmet crowd lecturing cyclist who choose to ride bear headed. Helmet use is a choice. The choice not to wear one is fine. The risks of riding bear headed are grossly over stated.
Copyright © by One Fat Man.
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