Organizations must cede power
Wow… even Jakob is starting to talk like this:
"Organizations must cede power. Using Web 2.0 technologies to communicate with customers has taught many companies that they can no longer control the message. This also rings true when using Web 2.0 tools for internal communication. Companies that once held to a command-and-control paradigm for corporate messaging are finding it hard to maintain that stance." From Alertbox August 3, 2009 on putting social into your company Intranet.
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